
Case study · brand opening decoration
Red-and-White Balloon Styling for Gong cha’s Christmas Grand Opening
A seasonal Gong cha opening installation combining branded 36-inch logo balloons, entrance columns, a counter garland and custom Christmas table décor.


Branded entrance
The opening message starts before guests reach the counter
Two balloon columns define the entry and create a clear first impression. The oversized branded balloons add scale, while the smaller red and white balloons keep the installation connected to the shop’s existing palette.


Consistent brand language
Repeat the palette, then let the logo do the work
The installation uses a restrained two-colour scheme so the Gong cha logo remains the hero detail. Repetition across the entrance and interior makes the opening styling feel intentional and easy to recognise.


Counter styling
A garland adds movement above the service point
Once the entrance was framed, a matching balloon garland was added above the counter. It helps the eye travel deeper into the shop and gives the interior a celebratory finish without overcrowding the working space.


Seasonal opening detail
Christmas touches make the launch feel timely
Custom Christmas table decorations add a seasonal layer to the corporate opening brief. Together with the branded balloons, they make the new Gong cha space feel ready for the holiday period and memorable for opening-day guests.